E-commerce currently accounts for around 15% of total retail in China. Hema (Freshippo) supermarket. … Alibaba's 'New Retail' is the need of the hour for every market: ... An example is Freshippo (known as Hema in Chinese). These target different shopper missions: Freshippo (formerly Hema Fresh) blends online, offline and big data to transform the grocery shopping experience. Apart from the 10 in Shanghai, there are two in Beijing and one in Ningbo. Hema Xiansheng, also known as Freshippo, is a futuristic grocery chain started in 2016 by ecommerce giant Alibaba that has already grown to over 100 locations across China and is raising the bar on what grocery shopping should look like. An example is Freshippo (known as Hema in Chinese). In 2016, Alibaba started rolling out its latest grocery store concept - Hema (this has later been renamed or co-named as "Freshippo" due to a potential trademark conflict with Hema in Netherlands). Latest news and trends about tech in China. Alibaba has been refining its Freshippo store concept and now operates seven different store formats. Jack Ma & Daniel Zhang at a Freshippo Supermarket. As part of our Insights from China series, we discuss the success of Freshippo, Alibaba’s grocery chain. Did anyone else? A smaller spinoff of Alibaba's flagship online retail grocery Freshippo is targeting breakfast and takeaway food for office workers and commuters in Shanghai. On the customer side, analytics offer up a personalized product page, and on the delivery side, machine algorithms plan delivery routes. Freshippo, which has about 200 stores across the country and is known as Hema in Chinese, also launched a group-buying scheme for locked-down Wuhan - the epicenter of the outbreak. A smaller spinoff of Alibaba's flagship online retail grocery Freshippo is targeting breakfast and takeaway food for office workers and commuters in Shanghai. When she isn't obsessing over the rise of distributed ledger technology in China, she helps with editing. As with Alibaba’s investments in the Intime department store chain, the aim is to create showcases that demonstrate the benefits of “New Retail” to customers and other businesses that want to digitally transform themselves. And apparel and lots of other … • Our proprietary grocery retail chain Freshippo (formerly Hema) continued to expand its footprint, optimize its stores and introduce new initiatives that improve customer experience. I am sitting with a group in Robot.He, Alibaba’s robot-driven restaurant, inside its Hema supermarket (now called Freshippo) in Shanghai, China. Every item has a scannable bar code, which yields price and product information, including origin and any backstory on the item, if there is one. The stores, themselves, look like normal neighborhood supermarkets, with a selection of packaged foods, produce, beverages and other goods. Hema benefitted partly from the large Alibaba ecosystem (including Taobao, Alipay, Alibaba) that endowed them with the necessary tools to lay solid a foundation for their business. SHANGHAI, Dec. 11 (Xinhua) -- E-commerce platform Hema Fresh, Alibaba's fresh-food chain, has announced a cross-border shopping project that helps Chinese consumers purchase imported goods quickly and easily. Although Alibaba says it has no plans to expand its Hema stores into international markets, the supermarket chain is branded with an English name, "Freshippo" outside China. User experience is enhanced through big data. 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Free Consultation To expand its reach and capabilities in China, Alibaba’s New Retail-powered supermarket chain Freshippo (also known as Hema) has been experimenting with new store formats that cater to the needs of different … What happened: Alibaba’s grocery chain Freshippo, known as Hema, opened on Monday a breakfast pick-up store in central Shanghai’s Huangpu District. Freshippo’s innovative fulfillment model is what allows it to deliver orders within a half-hour. Alibaba has expanded its physical store network through other acquisitions and new chains, including supermarket group Freshippo, also known as Hema. • Our proprietary grocery retail chain Freshippo (formerly Hema) continued to expand its footprint, optimize its stores and introduce new initiatives that improve customer experience. Freshippo, which has about 200 stores across the country and is known as Hema in Chinese, also launched a group-buying scheme for locked-down Wuhan - the epicentre of the outbreak. Get the latest news about Alibaba Group, the digital economy, e-commerce and tech innovation. Since opening its first store in 2016, the chain has soared in popularity with Chinese consumers thanks to its tech-driven, mobile-first shopping experience, which … Founded in 2015, Freshippo has expanded to 207 stores in more than 20 cities in … Alibaba Group showcases Freshippo, or Hema, at the 2019 National Retail Federation Conference in New York. The bar codes not only let customers trace product origin and track delivery, but are also a means for Freshippo to employ a smart supply-chain management system. Alibaba’s Freshippo Delivers in China. Freshippo (if you’re in China, you'll find it under the name of Hema Xiansheng) is owned by Alibaba, and it’s the perfect example of New Retail in China. Each aims to serve a customer base within a three-kilometer radius to ensure fast, high-level service. Details: The plant-based patty will be available at 50 Freshippo stores in Shanghai starting in early July. Another 48 stores in Hangzhou and Beijing will sell the plant-based patty in September 2020, the company said. In addition to regular consumers, Freshippo, known as Hema, targets a more upscale clientele with pricey imported goods, which make up 40% of its offerings, according to the company. At the NRF show, Alibaba showcased its self-checkout technology, which allows customers to scan their products and pay with the mobile Alipay app and facial recognition technology. While it’s still early days for Freshippo, the first two years of store operations have yielded some promising results. The 23,000-square-foot iFresh location, the site of a former Golfsmith store, is located … Imagine a top-flight supermarket, bathed in glowing white light and filled with the best food products the world can provide. At the NRF show, Alibaba showcased its self-checkout technology, which allows customers to scan their products and pay with the mobile Alipay app and facial recognition technology. An option to … China is leading the global digital retail transformation with innovative retail models like Hema Supermarket (盒马, Freshippo). Shoppers can pick out their own lobster or other shellfish, but it right away and have it cooked up and ready for them to eat in the restaurant area when they complete the rest of their shopping. Freshippo’s game-changer, as far as Chinese consumers are concerned, is the fresh seafood section. Customers each make 4.5 purchases a month on average and 50 times a year. Three years earlier in 2015, eCommerce giant Alibaba opened its first Hema supermarket in China. Because customers shop through the Freshippo mobile app, every purchase is logged, and preferences are saved. “Freshippo leverages data and smart logistics technology to seamlessly integrate online-offline systems, built to provide the unparalleled service of fresh food deliveries in 30 minutes,” Zhang said. The new project was announced on Friday at a press conference about the construction of an international consumption center in Shanghai's … 25 Stores by 2017 Hema experience sharing Privileged & Confidential. Since 2015, Alibaba has opened 13 Freshippo markets. They scan and pack up goods, putting the bags on a conveyor belt that carries orders to a delivery center adjacent to the store. A … Zhang noted that Alibaba doesn’t intend to operate a large grocery chain. Freshippo, also known as Hema in Chinese, is Alibaba’s most successful example of New Retail to date and serves as a testbed for innovations that can be leveraged by other retail partners, such as RT-Mart and Starbucks. The company then delivered goods via commissioned buses instead of its usual bike-riding couriers, who deliver individual bags of groceries. Why it matters: The US alternative protein company is keen to tap into China’s market, but is facing competition from local players like Starfield and Z-Rou. Privileged & Confidential. Learn more about how we use cookies in our cookie policy. Freshippo (known as “Hema” in Chinese) is a grocery retail chain that is somewhat like Amazon Go. New sustainable lifestyle. They’ve also cracked a key problem of how to scale local deliveries, with each store able to fulfill thousands of orders a day. Among users who open the Freshippo app, the conversion rate for making a purchase is as high as 35%. Alibaba has said its goal is not to make incremental progress on that 15%, but to digitally transform the 85%. Alibaba Group showcases Freshippo, or Hema, at the 2019 National Retail Federation Conference in New York. The stores are located in Huangpu, Xuhui, Minhang, Putuo and Changning districts. Alibaba wouldn't be able to experiment with a myriad of new retail concepts if it were. This site uses Akismet to reduce spam. Alibaba's retail arm Freshippo, known in China as Hema, has seen a drop in sales of imported seafood in pandemic period, even as demand for domestic products remains solid The phyto-beast will soon be available to home cooks in Shanghai. By collaborating with Alibaba’s popular “new retail” online and offline stores, it is placing itself on the radar of China’s urban consumers. Alibaba Group’s Freshippo -- known locally as Hema -- is marketing some of the world’s most well-known seafood brands at its stores … There are about 227 Freshippo stores as of June 2020 and 25 million annual active consumers. Alibaba has been refining its Freshippo store concept and now operates seven different store formats. Alibaba's Hema Xiansheng grocery stores (which translates as Freshippo in English) blend app-based services into a vibrant physical environment. The first batch of six Pick'N Go stores are open today for pick-up service only. We tried Beyond Meat in China. Customers scan the code and complete their electronic purchase through Alipay at a checkout register before leaving the store. The … Hema, whose English name is Freshippo, is a high-tech supermarket that is designed around your smartphone. We consider the impact of the Covid-19 pandemic this year and explore how the retailer has leveraged innovation across three key areas: new store formats, differentiated products offerings and the integration of technology and data. Unlike traditional grocery stores, online purchases consist of 60% of Freshippo’s gross merchandise. Privileged & Confidential. This site, like many others, uses small files called cookies to help us improve and customize your experience. Freshippo supermarket is what you get when you imagine a seamless blend of the online and offline shopping experience, Alibaba Group CEO Daniel Zhang said Monday. The stores are located in Huangpu, Xuhui, Minhang, Putuo and Changning districts. As people in China retreated indoors in late January to avoid the coronavirus, Alibaba's supermarket chain Freshippo faced a dilemma: online orders for fruit were soaring but supplies … Freshippo, which has about 200 stores across the country and is known as Hema in Chinese, also launched a group-buying scheme for locked-down Wuhan - the epicenter of the outbreak. Learn how your comment data is processed. What happened: Alibaba’s grocery chain Freshippo, known as Hema, opened on Monday a breakfast pick-up store in central Shanghai’s Huangpu District. The first batch of six Pick'N Go stores are open today for pick-up service only. For mature stores like the one in Shanghai Jinqiao, online orders are as high as 70% of total orders. 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